On 1 December 2010 applications will be accepted to register very short “.UK” domain names, consisting of one or two characters. These short names have until now not been available for use as website names.
It will therefore be possible to have domain names like “z.co.uk” or “1.co.uk”. Other previously restricted names (such as jobs.net.uk) are also being released.
The release will take the form of four stages:
The dates for the phases after the Registered Rights Sunrise ends in January 2011 have yet to be announced.
If your business uses a one or two letter trading name, then it is going to be worth looking at applying for the short form domain name corresponding to your brand in the registered or unregistered rights sunrise phases. Nominet will be charging approximately £50 plus VAT plus the fee payable to your selected Registrar, through whom all applications will have to be processed.
Further details of the names released can be found at www.nominet.org.uk/registrants/aboutdomainnames/reserved/releaselist/.
If you would like advice or assistance with applying for a short domain name, or any domain name or brand protection issues, please contact partner Eddie Powell on 020 3036 7362 or epowell@fladgate.com