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Fladgate LLP has advised Akkeron Hotels on an agreement with Choice Hotels which will see Choice operate nine of Akkeron’s hotels on a franchise basis.
The properties will be split between the Quality and Clarion Collection brands. Akkeron hotels in Bristol, Bury St Edmunds, Colchester, Peterborough and Kings Lynn will be rebranded under the Quality brand while four other hotels in Winchester, Darlington, Ringwood and Stevenage will fly the Clarion Collection flag. With the addition of these properties, Choice will operate a total of 46 properties in the UK.
Matthew Welbourn, managing director of Akkeron Hotels Group commented: “It is clear that Choice Hotels is prepared to invest in the UK in terms of brand and distribution. Alongside the conversion to the Clarion Collection and Quality brands comes a significant investment into the nine hotels to reposition those businesses”.
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