Fladgate LLP has advised Berlin-based Cultuzz Digital Media GmbH (Cultuzz) on the acquisition of Recommended Hotels for an undisclosed amount. The transaction will enable Cultuzz to strengthen its footprint in the UK through the acquisition of an out-sourced sales and marketing solutions company specialising in generating bookings for independently owned hotels, apartments and venues through online travel agents.
Founded in 2000, Cultuzz is a leading provider of software, technology and content solutions to the travel and hospitality industry. The acquisition of Recommended Hotels will allow Cultuzz to combine its technological superiority and software development capabilities with Recommended Hotels’ renowned content management expertise. Cultuzz will manage Recommended Hotels as an independent subsidiary.
The Fladgate team advising Cultuzz was led by corporate partner Alex Kaufmann, assisted by Amy Collins (corporate), Sophie Price (corporate), Alan Wetterhahn (IP/IT), Nick Mumby (real estate) and John Forde (tax).
Commenting on the acquisition, Alex Kaufmann said:
“We were delighted to have advised on these arrangements which will enable Cultuzz to extend its portfolio of services in the UK. Fladgate has a substantial international practice and once again, we were able to utilise our significant linguistic skills and experience of cross-border matters to advise a valued German client on a key transaction”.