Liberty Media looks to embrace digital to revitalise Formula One

Author: Mark Buckley

This article was published in World Sports Advocate on 13 April 2017, and is reproduced with kind permission.

Is Formula One about to turn a corner? Following the acquisition of Formula One by Liberty Media, Mark Buckley and Thomas Maw of Fladgate LLP assess the potential for Formula One to reinvent itself under new leadership, the opportunities presented by digital media platforms and new sponsorship models in order to engage with new audiences and the legal issues that may arise.

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