Fladgate’s Sports Business Group announces its involvement in SportsPro Live 2018


Our team: James Earl


Fladgate’s Sports Business Group is delighted to announce its sponsorship of SportsPro Live 2018. Now in its fifth year, SportsPro Live has established itself as the number one UK event for the sports industry that attracts many of the biggest influencers in sport.

This is the second year that Fladgate has sponsored the event, which will feature an ambitious, future focused agenda that looks at the meeting points between business, fandom and tech. The two-day event will include case studies, presentations and technology demonstrations from the major players, innovators and game changers that will cover everything from the rights model for the OTT era to esports, diversity and transparency, fanalytics and the match day experience of tomorrow.

Over 70 speakers and 600 attendees are expected to attend the two-day event being held at the ExCeL Centre on 11-12 April. Some of the most influential names in sport are joining the speaker line-up, including representatives from the RFU, FA, NBA, International Olympic Committee, UEFA and NFL.

Commenting on the partnership, James Earl, partner and head of Fladgate’s Sports Business Group said:

“We are delighted to continue our partnership with SportsPro Live 2018. Understanding how technology is reshaping the sports industry, and the fan experience itself, is crucial for everyone involved in sport and key to building a picture of how the sector will evolve.  

“SportsPro Live is recognised as one of the leading conferences in the international sports sector for anyone who is involved in the ‘engine room’ of sports businesses. It is a true reflection of the business of sport and, as a forum, it is also representative of how the Fladgate Sports Business Group identifies and approaches the sport sector. The event always attracts speakers and attendees of serious calibre in a high-quality environment and we are delighted to once again be part of such an internationally renowned event.”

Fladgate has a wealth of experience in the sports sector and regularly acts for sports professionals, clubs, owners and investors, organising and governing bodies, sponsors and agents on the full spectrum of requirements involved in the international sports sector. Expertise includes advising on athlete image rights, taxation, FA intermediaries regulations, endorsement deals, sponsorship, ambush marketing, merchandising and other commercial arrangements, broadcasting and web rights, disputes handling, investment and fund-raising/funding and governing body regulatory issues.

The group has also advised on some of the world’s largest sporting events, with a recent highlight being their appointment as sole legal advisors to the London 2017 IAAF and IPC world athletics championships, and has particular expertise in football, motor racing, cricket, golf and cycling.

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