Fladgate advises Guild Esports plc on investment agreement with David Beckham

Our team: David Robinson, Alan Wetterhahn, David Baverstock, Joshua Bennett

Fladgate was delighted to advise Guild Esports plc on an investment agreement with David Beckham. The Sports Business Group at Fladgate also drafted and negotiated a partnership agreement which makes David Beckham the face of the team.

Guild, a new global esports business, is launching a player academy and developing an ambitious talent pipeline in the UK which will nurture players to compete professionally with competitive teams in FIFA, Rocket League and Fortnite.

The esports market is booming with an estimated 495 million fans and a global valuation of $1.1billion. High growth is expected to continue over the next three years, with industry experts anticipating a sharp increase of fans and market value of 646 million and $1.56 billion respectively.

Carleton Curtis, Executive Chairman at Guild said: “The meteoric rise of esports shows no signs of slowing down and this is the perfect moment for Guild Esports to enter this exciting market. We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture as his professionalism and deep experience of developing high functioning sports teams aligns with our core strategy of building the best in class esports teams.”

Fladgate partner and Head of Corporate, David Robinson, said: “It was a pleasure to advise Guild Esports plc. They have put together a dynamic team which is full of innovative ideas and we look forward to following Guild’s debut in the esports arena this autumn.”

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