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Unlocking the world of Passion Assets

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The appeal of luxury assets is often driven by passion and the unique allure of being able to drive, drink, or wear your assets. The added, and to some unconventional value lies in understanding both their investment potential and seeing them as a store of value which can be leveraged.

In this report, we reveal the who, why and how of passion asset investing and, how this unique market is evolving.

From wealth managers and family offices to financial and investment specialists, the importance of expert advisors is clear. Those who can guide clients through this potentially complex world- and offer insight on their current approach to optimising the value of their interests in everything from art, jewellery and wine through to classic cars, watches and whisky – are crucial to success.

This unique market is evolving quickly and it is more important than ever to understand both the opportunities & risks of investment into passion assets
Ella leonard
Ella LeonardHead of Funds, Finance & Regulatory

Case Studies

Our team have in depth experience in the world of passion assets; whether it’s turning a discography into an asset class, navigating an unconventional route to yacht investing, or working closely with experts to engineer a valuation method for a supercar.

    Case study 1

    What’s the value in a verse? Transforming a discography into an asset class.

    Case study 2

    Driving An Unconventional Route - What’s the value of a car that doesn’t yet exist?

    Case study 3

    Navigating A New Route To Yacht Financing with an adventurous UHNWI

  • “Often viewed as collectibles rather than investments, assets such as wine, art and watches are increasingly seen as more secure than traditional asset classes like stocks and bonds, new research from London law firm Fladgate suggests.”

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  • “68% consider Passion Assets more secure than traditional asset classes”

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  • “An emphatic 82% of investors agreed that diversifying a portfolio with passion assets is a good bet for the future”

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  • Join us behind the scenes at a private members club for car enthusiasts. Luke even managed to get behind the wheel of 007’s 1973 3.0 CSL.
    Behind The Scenes At Ledmore & Co.Join us behind the scenes at a private members club for car enthusiasts. Luke even managed to get behind the wheel of 007’s 1973 3.0 CSL.
  • Sarah Haile sat down with Harvey at Bonhams to discuss everything from Michael Caine’s glasses to secret letters with a Kennedy
    Behind The Scenes With BonhamsSarah Haile sat down with Harvey at Bonhams to discuss everything from Michael Caine’s glasses to secret letters with a Kennedy
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Our Team

Delivering the benefits of an Unlimited Partnership

Fladgate has always been structured around deep relationships, creating true partnerships with clients. We don’t believe in limits, we prefer to focus on delivering the kind of personal service you can’t find elsewhere.

We call this approach ‘unlimited partnership’ because for you, that’s exactly how it will work. Unlimited, because deep relationships generate exponentially better teamwork and results. Ask our clients - they score us higher for collaboration and our enterprising solutions than any other law firm they’ve used.

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Meet The Team

Gary smith
Gary SmithPartner
Kate troup
Kate TroupPartner
Luke morris
Luke MorrisPartner
Seetal modi
Seetal ModiPartner
James earl
James EarlPartner
Hetty Gleave final hi res
Hetty GleavePartner
Jonathan Evans final hi res
John EvansPartner
Neal todd
Neal ToddPartner
Sarah haile
Sarah HaileHead of Walgate Family Office Services
George Finlay final hi res
George FinlayAssociate
Humzah irfan
Humzah IrfanAssociate
Ildiko kozo
Ildikó KozóAssociate
Ottilia csoti
Ottilia CsotiAssociate
Rami serhal
Rami SerhalAssociate
Victoria Brownell final hi res
Victoria BrownellSenior Associate

We surveyed over 170 UHNW & HNW Investors & 171 UK based advisers to produce our guide to unlocking the world of passion assets.

How can we partner with you?

Fladgate has always been structured around deep relationships, creating true partnerships with clients.

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