Earlier this year, our Sports and Technology teams had the privilege of working on the digital transformation deal between FPT and Chelsea Football Club, focused on transforming Chelsea FC's digital capabilities to boost fan engagement worldwide.
Most recently, our partner Tim Wright and senior associate Kim Perry worked on the significant expansion of FPT's sponsorship deal with Chelsea FC, making FPT the club’s Principal Partner for the 2025–2026 season. The deal was announced on October 22nd this year and means FPT will have its logo on match shirt sleeves for all Chelsea teams, including the men’s, women’s and the academy team kits. In line with Chelsea’s pursuit of excellence, FPT is embedding its expertise and capability across all facets of the club to improve efficiency, scale operations, and elevate quality across almost every aspect of its work, driving high-performance business transformation.
Our team assisted with the negotiation of the agreement, working with both parties’ teams to secure the mutual objectives of the partnership. Having worked on the initial deal, assisting FPT in its expansion into the sports and entertainment sectors, it’s been a real pleasure to support the next step in their growth journey with the club.
Chelsea's commercial president, Todd Kline, expects the partnership to amplify FPT's global presence from Vietnam to enterprises globally. This latest move solidifies FPT's role as a leading digital technology solutions provider not only in Asia Pacific but also in the UK and global markets, aligning with Chelsea's ambitions in innovation and digital transformation.
Mark Scrivens, CEO of FPT in the United Kingdom, expresses the company's excitement about collaborating with one of the world’s most successful football clubs, bringing together globally recognised FPT talents. “Our teams bring a deep-rooted Vietnamese engineering culture that thrives on innovation, agility, and a relentless drive to exceed expectations,” he adds.
David O’Brien, Strategic Advisor of FPT in the United Kingdom, comments: “Fladgate brings exceptional technical insight into the nuances of sporting engagements. Working with them provided us with the tech domain expertise required to build a partnership model that truly works for both FPT and Chelsea. This was far from transactional and has laid the foundation for a ground-breaking partnership.”
