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Alan Wetterhahn

Alan Wetterhahn


I am a contract specialist with specific expertise in sports, esports, gaming, tech, ecommerce and data protection.


I have been with Fladgate since 2008. I joined as a young lawyer, bright-eyed and with all of my hair. I have since become a partner at the firm. I still have bright eyes.

My legal career began in South Africa and I have been lucky to work in areas of the law where I have a real interest. In the words of Gary Neville, I would have snapped your hand off if, as a student, you would have offered me the chance to work on Cricket World Cups, F1 sponsorship deals and high profile football transfers.

The work I do is certainly interesting and I enjoy working closely with clients to understand their business and become a part of their team so that we can work successfully together to make the most of opportunities that arise and to overcome challenges and challengers.

Away from the office, I enjoy walking my dog and taking my children to watch Manchester United at Old Trafford.


Our sector experience spans a wide range of sports including motor racing, where we have advised teams and drivers in Formula 1, A1 GP, World Rally, Cart, Indy Car and Moto GP, and cricket, football, golf and cycling. We have supported clients on a range of a matters including: intellectual property, sponsorship, broadcasting & web rights, fundraising, events, and regulatory issues.


The betting and gaming sector has rapidly expanded and evolved in recent years as ‘re-regulation’, new technologies, and changing behaviour have fostered innovation and adaptation on all fronts. We’re experienced in advising clients on this rapidly evolving regulatory environment.


Our technology team covers the full range of advisory and transactional work, from day-to-day commercial advice, such as software licensing and channel arrangements, through to negotiating major systems procurement, systems integration and outsourcing transactions.


A team able to advise clients on the fast-paced and changing world of data protection and cyber security, guiding them through the relevant legislation and ensuring full compliance and protection across the industry sectors.


We act across a broad swathe of corporate matters in the UK and internationally on both public and private deals.



  • Acting for Gareth Bale on his transfer from Tottenham Hotspur to Real Madrid.
  • Acting for the Guild Esports team including on player, streamer and sponsorship arrangements.
  • Acting for Red Tiger Gaming, an online casino software provider, on its acquisition by Swedish games developer, NetEnt.
  • Acting for Digital Cinema Media on a variety of matters.


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