2020 and 2021 were the years of the Amazon aggregation gold rush. More than 100 Amazon aggregators publicly raised over USD 16 billion (and there was even more raised privately). Their purpose: to acquire and consolidate small third party brands selling on Amazon.
However, 2022 was the year of the Amazon aggregation downfall. Funding dried up and inflation and rising interest rates hit the highly leveraged aggregators' debt hard. The acquisition spree was over and some Amazon aggregators were over too.
Tessa Trevelyan Thomas explores the boom and bust of Amazon aggregation over the last few years and shares her views as to what will likely happen next in this space.
To read the full article, follow the link below.
This article first appeared in Just Entrepreneurs: The boom and bust of Amazon aggregation: what happens next? — Just Entrepreneurs
