Case Study
06/08/2026

Supporting MI London's landmark sponsorship portfolio ahead of The Hundred 2026

The team behind the work

Fladgate has supported MI London on a series of significant sponsorship agreements ahead of The Hundred, English cricket's flagship short-format competition.

We have supported the team across three separate commercial partnerships this year, with global payments platform Sokin, tyre manufacturer BKT Tyres, and analytics software company FICO all joining MI London's expanding portfolio of partners. Sokin has been named Principal Partner, with front of shirt branding across the men's and women's teams; BKT Tyres has joined as an official partner with sleeve sponsorship rights; and FICO will feature on players' caps and the back of helmets throughout the tournament.

The sponsorship deals come during an important period for the franchise. Formerly known as Oval Invincibles, MI London was rebranded following Mumbai Indians' acquisition of a 49% stake in the franchise in December 2025. The 2026 campaign will be its first season under the MI London name and the affiliated wider Mumbai Indians franchise that includes teams based in India, South Africa, the United States and the United Arab Emirates.

Olivia Erwin, Head of Partnerships at the Kia Oval, shared her experience of working with Fladgate: 

“It’s been a pleasure working with Fladgate. They have become a valued extension of our team with their collaborative approach, commercial expertise and trusted advice during our first season as MI London. We look forward to their continued support as we grow our partnership portfolio.”


Our Sports Business team was led by James Earl, supported by Kim Perry and Daniel King. The team assisted MI London as it continues to build its commercial structure under its new ownership structure and identity. We look forward to continuing our ongoing support to the team. 

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